PowerAdvice Demo Guide

Advisorpedia to PowerAdvice rebrand launch

A route-by-route presentation guide for the PowerAdvice public experience: image-led editorial homepage, sellable sponsor inventory, Centers, article reading, Ask PowerAdvice, podcasts, contributors, and daily newsletter signup.

Audience: Doug, Suzanne, Jakie, Tory Sponsor example: Fidelity Desktop and mobile routes Presentation date: May 11, 2026

Presentation flow

Start with the homepage and sponsor story, then move through the route surfaces that show the rebrand as a working product rather than a static comp.

  • 1 Homepage: magazine-style editorial hierarchy and sponsor creative
  • 2 Sponsor package: posts, Centers, mobile, article, and podcast placements
  • 3 Centers: public Center language and the Retirement Income Center example
  • 4 Article reader: reading controls, save, share, and sponsored article placement
  • 5 Ask PowerAdvice: advisor questions, answer mode, and guided workflows
  • 6 Podcasts: network presence, article audio, and sponsor support
  • 7 Newsletter: daily top seven and Sunday top eleven rhythm

Magazine-style homepage

Open live homepage

The homepage moves away from numbered source lists and leans harder into image-led editorial hierarchy, Centers, sellable sponsor inventory, and a daily newsletter callout.

PowerAdvice homepage with live article rails
Visual weightTrending stories use thumbnails instead of a numbered treatment.
Brand chromeThe logo is no longer boxed, the sections menu is gone, and Ask PowerAdvice gets the left-side space.
Sponsor inventoryLeaderboard, native, mobile, article, Center, podcast, and sponsored post placements carry polished Fidelity creative.

Sponsored posts and sponsored Centers

Open live sponsored Center

Sponsored articles/posts and sponsored Centers are presented as a polished Fidelity native sponsor package, so the team can react to inventory that looks ready to sell.

Fidelity sponsored post and sponsored Center placement
Sponsored postA native Fidelity card appears in the trending rail and the sponsor package section.
Sponsored CenterThe Retirement Income Center shows how a sponsor can own a themed stack of articles and tools.
Ad slotsTop leaderboard, 300x250, article native, podcast sponsor, and mobile sticky examples now carry real copy and imagery.

Sponsor placement options

Use this strip to talk through where sponsorship should appear: homepage, channel pages, native sponsored posts, article pages, podcasts, Centers, and mobile.

Homepage sponsor placementHomepage leaderboard and native rail
Markets channel sponsor placementChannel-top placement
Sponsored post and Center packageSponsored post and partner resource package
Article sponsor placementArticle page native placement
Podcast sponsor placementPodcast sponsor placement
Mobile sponsor placementMobile placement
Meeting topicDecide which channel pages should carry top sponsor placement and which should stay editorial-only.
Sponsored destinationThe Fidelity Center page does not need a redundant ad on top of its own sponsor story.
Native firstPlacements should support the content hierarchy, not compete with the lead story.

Channel pages

Open live Markets

Channel landings render live article grids with pagination, image fallbacks, contributor/date metadata, and styled moved-or-missing states.

Markets channel page with article grid

Article reader and sharing

Open live article

Article pages keep desktop reader text-size controls, expose mobile-friendly Save and Share actions, and restore visible social/share links.

Article reader with saved article state
SaveStores the article in local browser state and updates the button.
ShareLinkedIn, X, email, and copy actions stay visible with clear user feedback.
ProofShare and copy actions give visible confirmation so the workflow is easy to demonstrate.

Ask PowerAdvice

Open seeded Ask demo

The AI conversation overlay opens from the search control or /ask, gives advisors an answer mode with source cards, and now falls back to source-backed route suggestions if the live answer engine takes too long.

Ask PowerAdvice answer with source cards
Answer modeThe response keeps sources and the advisor-facing answer in the same focused overlay.
Thread UXThe overlay keeps the user in a conversation-first mode.
Guided flowsClient-ready scripts and journeys are clickable multi-step flows.

Contributor directory

Open live contributors

Contributor search, sort, alphabet filtering, pagination, headshot fallbacks, and profile links make the byline network easy to browse.

Contributor directory search results

Podcast and audio presence

Open live podcasts

Podcast content is visible from the public chrome, homepage, and podcast hub, with published episodes, audio controls, captions, and a sponsor placement that fits the page.

PowerAdvice podcast hub

Centers

Open live Centers

Public language now uses Centers while the existing /center route remains stable, so the product matches the desired terminology without breaking current links.

PowerAdvice Centers page

Newsletter signup

Open live subscribe

Newsletter copy now frames PowerAdvice as a daily read: top seven stories every day, with Sunday's top eleven stories of the week.

PowerAdvice newsletter subscription page

Demo readiness checks

These screenshots cover the routes most likely to come up in the walkthrough across desktop and mobile.

Mobile PowerAdvice homepageHomepage
Mobile PowerAdvice article readerArticle
Mobile PowerAdvice Centers pageCenters
Mobile PowerAdvice podcast pagePodcast
Mobile PowerAdvice subscribe pageSubscribe
Route coverageHomepage, article, Center, podcast, subscribe, Ask, channel, and contributor routes render cleanly.
Mobile polishThe public chrome, Ask composer, sponsor cards, and article reader stay inside the phone viewport.
Sponsor inventorySponsored post, sponsored Center, leaderboard, mobile, article, and podcast examples are visible.
Public presentationThe visible route surfaces stay focused on the PowerAdvice product story.